AI-Powered Amazon Account Management

Centralize, analyze, and automate your Amazon operations

An internal AI-powered system that manages multiple Amazon Seller Central accounts โ€” centralizing data, generating actionable insights, and alerting on risks.

app.sellerpulse.ai/dashboard-overview
Dashboard Overview
AI Insights
Agent Assistant
Task Manager
Product Catalog
Seller Reports
Automations
Chat Analytics
Inventory History
Integrations
Usage Tracking
Quick Actions
API Access
Dashboard Overview

Live KPIs, revenue trends, and top products

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AI Tools
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Default Tasks
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Report Types
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Integrations
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Platform Screens
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Sync Interval

Capabilities

What's been built

๐Ÿ“Š Data Pipeline Setup

Automated daily fetching of Amazon account metrics via SP-API Reports, stored in structured PostgreSQL tables.

  • Direct SP-API integration (no third-party middleman)
  • Fetches sales traffic, inventory, orders
  • Structured tables: Accounts, Metrics, SKU Metrics, Alerts
  • Configurable sync schedule per report type
  • Automatic polling every 2 minutes with rate limit handling
  • Multi-account and multi-marketplace support

๐Ÿค– AI Layer

OpenAI API analyzes daily data and generates structured, prioritized recommendations.

  • Claude (Anthropic) + OpenAI as primary AI providers with using Open Router
  • Generates top inefficiencies with severity scoring in insights
  • Identifies scaling opportunities by product
  • Flags high-risk areas (stockouts, velocity drops loss)
  • Ranks all actions by priority and confidence
  • Agent for queries on account data

๐Ÿ”” Notification Layer

Daily AI insights delivered to Discord, Slack, Email โ€” with configurable schedules and channels.

  • Discord integration with rich embeds
  • Slack integration with channel picker
  • Email (SMTP) delivery with HTML templates
  • Smart Workflows: 7 pre-built daily/weekly automations
  • Custom schedules: hourly, daily, weekly, monthly

๐Ÿ“‹ Feedback & Tracking

Track AI recommendations, dismiss resolved items, and convert insights into automated workflows.

  • Insights dashboard with actions
  • One-click "Ask AI" to dive deeper into any recommendation
  • One-click "Automate" to create a monitoring workflow
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Automated Daily Insights

AI-generated analysis delivered to Discord, Slack, or Email every morning โ€” no manual review needed.

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Consolidated Performance View

All accounts, marketplaces, and metrics in one live dashboard with KPIs, charts, and health scores.

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Reduced Manual Monitoring

7 pre-built workflows handle low stock, dead stock, sales drops, and unshipped orders automatically.

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Clean Data Foundation

Structured PostgreSQL schema ready for future automation, portfolio analytics, and custom reporting.

Platform Alignment

Requirements & Current State

Every requirement from the brief โ€” mapped to what currently exists in the platform.

This is just a prototype โ€” everything can be configured as per the requirements.

๐Ÿ“‹ Your Requirement
โœ… Currently Exists
Use Make.com / Zapier to fetch Amazon metrics via SP-API
Direct SP-API integration โ€” no third-party middleman, faster and more reliable
Store data in Airtable / Supabase
PostgreSQL with structured tables, TypeORM migrations, and full query power
Use Claude API to analyze daily summaries
OpenAI + Claude via OpenRouter with LangGraph agent, 14 MCP tools, and real-time streaming
Generate structured recommendations
AI Insights engine with urgency levels, confidence scoring, and one-click automation
Send daily insights to Discord
Discord + Slack + Email + In-App delivery with 7 pre-built workflow templates
Track recommendations in Airtable
Insights dashboard with dismiss, automate, and ask-AI actions โ€” plus Jira integration
Consolidated view of account performance
Live dashboard with KPIs, revenue charts, top products, inventory health, and sync status
Clean data foundation for future automation
PostgreSQL schema with 30+ migrations, Bull job queues, and extensible MCP tool server

Architecture

How the system is built

Direct SP-API integration, PostgreSQL storage, AI analysis with Claude, and multi-channel delivery.

๐Ÿ‘ค Seller Account๐ŸŒ Web DashboardDashboards ยท Agent ยท Task Manager ยท InsightsREST API + WebSocketโš™๏ธ Application ServerAuth & UsersReport SyncAgent EngineNotificationsAnalyticsTask ManagerInsightsIntegrationsstdioTypeORMHTTP / SDK๐Ÿง  AI Tool ServerMCP Protocol ยท 14 Tools๐Ÿ—„๏ธ PostgreSQLAll Seller Data๐ŸŒ External APIsAmazon ยท Slack ยท Discordโšก Redis โ€” Cache + Job Queues

Data Pipeline

How seller data flows into the platform

Automatic report syncing from Amazon SP-API into structured PostgreSQL tables โ€” powering dashboards, AI, and workflows.

1Submit Requestto Amazon SP-API2Poll StatusEvery 2 minutes3DownloadReport from Amazon4Parse & MapTSV/JSON โ†’ Schema5Store in PostgreSQLBatch upsert, deduplicationโœ“ Data Available Across PlatformDashboards ยท Agent ยท Insights ยท Task Manager ยท PDF ReportsSUPPORTED REPORT TYPESSales TrafficOrdersFBA InventorySettlementsListingsMerchant List

AI Assistant

How the AI analyzes and responds

OpenAI API processes questions against your real seller data, generates structured recommendations, and streams results in real-time.

๐Ÿ’ฌ "Show me top inefficiencies this week"๐Ÿง  AI Agent (LangGraph)Load history + tools + account context๐Ÿ”ฎ LLM Decides (Claude / OpenAI)โœ… Read-Only ToolFetch data instantly (sales, inventory)โš ๏ธ Write OperationUser confirms (email, workflow)May loop for more toolsโœจ Stream: Text ยท Charts ยท Tables ยท Actions

Features

Explore every feature

Click each tab to see the feature in detail with a live screenshot.

Dashboard

All accounts in one view

Real-time metrics across all your Amazon accounts and marketplaces โ€” the single source of truth for your portfolio.

  • Revenue, Units Sold, Orders, AOV as live KPIs
  • Revenue trend chart with date range filtering
  • Top performing products ranked by revenue
  • Inventory health status overview
  • Sync health across all report types
  • Multi-account switching

Tech Stack

Built with modern technologies

Production-grade infrastructure designed for reliability, performance, and extensibility.

Next.jsFrontend
ReactFrontend
Tailwind CSSFrontend
NestJSBackend
TypeORMBackend
PostgreSQLDatabase
RedisCache
Socket.ioReal-time
LangGraphAI
OpenAIAI
AnthropicAI
OpenRouterAI
MCPAI Tools
LangfuseObservability
BullQueue
TypeScriptLanguage
DockerInfra
TurborepoBuild

Integrations

Multi-channel delivery & connectivity

Daily AI insights and alerts delivered wherever your team works.

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Amazon SP-API
Direct data source
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Discord
Daily alerts & insights
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Slack
Team notifications
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Email (SMTP)
Reports & alerts
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Jira
Ticket tracking
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Claude API
AI analysis engine
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Custom MCP
Extend AI tools

FAQ

Common questions

The system connects directly to Amazon's Selling Partner API (SP-API) and automatically polls for report updates every 2 minutes. Reports are downloaded, parsed, and stored in structured PostgreSQL tables. No third-party tools like Zapier or Make.com are needed.

All Amazon credentials are encrypted at rest using AES-256-GCM. Access tokens are generated on-demand and never stored. The platform uses JWT-based authentication with short-lived access tokens (15min) and HTTP-only cookies. Role-based access control ensures users only see what they're authorized to.

Yes. The platform supports multiple Amazon seller accounts and automatically detects all marketplaces (US, CA, MX, UK, DE, etc.) for each account. You can switch between accounts from the dashboard.

The platform uses OpenAI and Anthropic Claude via OpenRouter as the primary LLM providers. The AI agent is built with LangGraph and has access to 14 specialized tools via the MCP (Model Context Protocol) server for querying your seller data.

Workflow results and alerts can be delivered to Discord (rich embeds), Slack (channel picker), Email (SMTP with HTML templates), and in-app notifications. Each workflow can target multiple channels with configurable schedules.

Absolutely. Beyond the 7 default templates, you can create custom workflows with any schedule (hourly, daily, weekly, monthly), custom AI prompts, and multi-channel delivery. You can also create workflows directly from the Agent.

Sales & Traffic, Orders, FBA Inventory, Settlements, Open Listings, and Merchant Listings. Each report type has a configurable sync schedule and dedicated parser with field mapping.

Yes. The architecture is built on a monorepo with a shared package, MCP tool server (extensible with custom tools), Custom MCP server connections, and a clean PostgreSQL schema with 30+ migrations. It's designed as a foundation for future automation and portfolio analytics.

Ready to get started?

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